Michael's IoT Hot Take

In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Michael Senske, Chairman & CEO of Pearson Packaging Systems. They discuss how Pearson Packaging Systems employs a framework to deliver much better service with new ways for customers to pay for its end-of-line packaging equipment. They also investigate machinery-as-a-service and its potential for producing commercial value, enabling manufacturers to gradually employ automation without making a major initial investment in specialized machinery. 

Michael Senske joined Pearson Packaging Systems in 1997. During his tenure at Pearson Packaging Systems, he has held various positions, including product manager, director of business development, and vice president of sales and marketing. Michael assumed the role of chairman & CEO in 2005. Before working at Pearson Packaging Systems, he worked in the Product Support Services division of the Consumer Division Unit at Microsoft Corporation. Mike graduated with a Bachelor of Arts degree in Psychology from the University of Washington and is a graduate of Harvard Business School’s Owner/President Management Program. Mike serves on the board of directors for Colmac Holding Company and the boards of the Association of Washington Business (past chair) and The Washington Roundtable.

They cover:

👉 [01:55 -02:55] A background of Pearson Packaging pivot

👉 [04:15 - 05:00] Navigating changing customer needs

👉 [06:00 - 07:00] CEO’s role in driving growth and substantial solutions

👉 [08:36 - 09:41] Navigating a post-core competency world

👉 [10:34 - 11:47] The importance of leveraging product management procedures

👉 [12:31 - 15:30] Adapting to a service-based model

👉 [16:34 - 18:30] Lessons for companies that want to pivot

👉 [19:02 - 21:25] Attaining product-market fit

👉 [22:33 - 25:00] The role of customer insights in meeting future customer needs

👉 [25:00 - 25:40] Designing enduring and flexible solutions

👉 [26:48 - 29:30] The future of Pearson Packaging Systems

If you’re interested in practical frameworks to deploy Robotics-as-a-Service for long-term customer value, tune into this episode of Over the Air — IoT, Connected Devices, & the Journey podcast.

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And connect with Michael here:

👉LinkedIn: https://www.linkedin.com/in/michaelsenske

👉 Website: http://www.pearsonpkg.com

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