Winning the Challenger Sale
#40 Driving Urgency for Change with Florin Tatulea, Founder at Sales Flo and Head of Sales Development at Plato
September 13, 2022
The theme for September on the Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Florin Tatulea to discuss how understanding the buyer's position and trying to speak the buyer's language can assist sales professionals uncover the urgency for the buyer to take the necessary action and some strategies for SDRs and AEs to be successful in sales.
The theme for September on the Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Florin Tatulea to discuss how understanding the buyer's position and trying to speak the buyer's language can assist sales professionals uncover the urgency for the buyer to take the necessary action and some strategies for SDRs and AEs to be successful in sales.

Florin is the Founder of Sales Flo and is currently the Head of Sales Development at Plato, where he helps engineering and product teams build their skillset by matching them with highly relevant mentors from organizations like Google, Meta, Netflix, and Spotify.

Florin is a people-first leader who understands that leading a team is not about him but rather about lifting others up and seeing them succeed. He is passionate about copywriting, sequence/cadence building, cold calling, leveraging social selling, and the future of prospecting technology. He is the co-author of “Sales Success Stories; 60 stories from 20 top 1% sales professionals”

Learn more from Florin Tatulea on how to drive urgency for change by listening to the full episode embedded above.

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Previous guests include: Ian Koniak of Ian Koniak Sales Coaching, Josh Braun of Josh Braun Sales Training, Will Allred of Lavender, Sam McKenna of #samsales Consulting, Ravi Rajani of Ravi Rajani Consulting, Jeff Bajorek of Parabola Consulting, Howard Brown of Revenue.io, Amy Hrehovcik of Revenue Real Hotline and Carl Ferreria of Refine Labs.

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