Last week we talked about copywriting as legacy. Ohhhh just legacy, right Jay? No pressure. Look, I get writing your own copy (and this goes for people trying to DIY and copywriters and marketing pros who are writing for themselves) feels like peine forte et dure (I had to Google how to pronounce that, so my apologies to any fluent or native French speakers listening in) - it's the French torture where heavy stones are placed on your chest until you submit or suffocate. Which is the perfect description of what it can feel like to write your own stuff. So, how can we make this easier? I have a 4 step process to run away from torturing yourself and start writing some good old copy. Take a listen. This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through - Building a Word Bank - Writing Brand + Benefit Statements so you can compel folk to read more of your website - and a series of helpful ideal client questions - the ones actually relevant to helping you write your copy Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here. Shownotes for this episode live here.