Neuroscience and brilliant marketing | Shazia Ginai from Neuro-Insight
January 7, 2021
How does the brain affect consumer behaviour? How do you transition into a leadership position? What makes a great Christmas TV ad? In this episode, Shazia Ginai, the CEO of Neuro-Insight and a seasoned insights professional shares her journey and wisdom.
The Getting There Show is about helping you get to you where you want to get to. We speak with brilliant people and unpack the key influences and decisions that have helped get them to where they are today. You’ll get the books, the mental models, inspirations and all the steps in their journey, to help guide you on your own path.
How does the brain affect consumer behaviour? How do you transition into a leadership position? What makes a great Christmas TV ad? In this episode, Shazia Ginai, the CEO of Neuro-Insight and a seasoned insights professional shares her journey and wisdom.
The Getting There Show is about helping you get to you where you want to get to. We speak with brilliant people and unpack the key influences and decisions that have helped get them to where they are today. You’ll get the books, the mental models, inspirations and all the steps in their journey, to help guide you on your own path.
CHAPTERS
00:00 - 03:10 Intro
03:11 - 10:29 Shazia's journey
10:30 - 14:00 What does Neuro-insight do?
14:01 - 19:45 Sainsbury's Christmas Ad project
19:46 - 21:39 Amazon's Christmas Ad 2020
21:40 - 25:06 Career tips
25:07 - 28:14 How to transition to CEO
28:15 - 32:26 Bias in CEO profiles
32:27 - 34:15 Favourite Book
34:16 - 35:28 Favourite Quote
35:29 - 36:59 Favourite Interview Question
37:00 - 42:36 The Growth Community Questions
NOTES
Procter and Gamble: https://www.pg.com
Mary Portas's Work Like a Woman Book: https://www.waterstones.com/book/work-like-a-woman/mary-portas/9781784163624
Brené Brown's Dare To Lead Book: https://daretolead.brenebrown.com/
Burger King's Instagram gift to small businesses: https://www.thedrum.com/news/2020/12/16/burger-king-uk-hands-over-instagram-account-local-restaurants
Fenty make up brand by Rihanna: https://www.fentybeauty.com/
Thinkbox and Neuro-Insight Creative Drivers of Effectiveness research: https://www.thinkbox.tv/research/thinkbox-research/creative-drivers-of-effectiveness/
The Getting There Show is about helping you get to you where you want to get to. We speak with brilliant people and unpack the key influences and decisions that have helped get them to where they are today. You’ll get the books, the mental models, inspirations and all the steps in their journey, to help guide you on your own path.
CHAPTERS
00:00 - 03:10 Intro
03:11 - 10:29 Shazia's journey
10:30 - 14:00 What does Neuro-insight do?
14:01 - 19:45 Sainsbury's Christmas Ad project
19:46 - 21:39 Amazon's Christmas Ad 2020
21:40 - 25:06 Career tips
25:07 - 28:14 How to transition to CEO
28:15 - 32:26 Bias in CEO profiles
32:27 - 34:15 Favourite Book
34:16 - 35:28 Favourite Quote
35:29 - 36:59 Favourite Interview Question
37:00 - 42:36 The Growth Community Questions
NOTES
Procter and Gamble: https://www.pg.com
Mary Portas's Work Like a Woman Book: https://www.waterstones.com/book/work-like-a-woman/mary-portas/9781784163624
Brené Brown's Dare To Lead Book: https://daretolead.brenebrown.com/
Burger King's Instagram gift to small businesses: https://www.thedrum.com/news/2020/12/16/burger-king-uk-hands-over-instagram-account-local-restaurants
Fenty make up brand by Rihanna: https://www.fentybeauty.com/
Thinkbox and Neuro-Insight Creative Drivers of Effectiveness research: https://www.thinkbox.tv/research/thinkbox-research/creative-drivers-of-effectiveness/