Mark Stringer aka “Strings” is a London PR scene legend, with a string of successful companies (from PR, to events…to absinthe). But his hot-shot early career hit a rude reality check: one time at a bus stop, he couldn't get any money from the ATM and had to walk home. This ego-busting moment forced him to open up, and has fuelled a career-building self belief. He is now co-founder of SKOOT, the first and only carbon negative navigation and carpool, but admits that “honestly, the line between success and failure is scarily thin”. In this episode learn how to better back yourself by thinking of “we” rather than “I”. The critical importance of your vision and values when starting out...and how being kind is a competitive advantage. How to define what you do want...by what you don’t. How to be a visionary...and not a delusionary. Share Strings ongoing buzz at “the act of creation” and learn how to enjoy these “micro moments of joy” on the entrepreneurial journey. And how by owning your choices you never need to complain again.