Marketing On Purpose w/Hayley Bohan
November 11, 2020
This week Jeremy interviews Hayley Bohan of Marketing On Purpose. She is a career marketer, brand strategist, and she has worked with both small and large companies in many of our beloved Canadian brands, including Moose Light, Wish, LA and everybody's favourite on the east coast. Alexandra. She's worked closely with sales teams, both small and large and believes that sales and marketing partnership is the key to long term success. She now owns Marketing on Purpose, where she works hand in hand with business owners to help them create meaningful brands that will help drive their businesses to new heights. She's Co-Founder of Handled Social Media Training and host of Marketing on Purpose right here in headspace TV.
This week Jeremy interviews Hayley Bohan of Marketing On Purpose. She is a career marketer, brand strategist, and she has worked with both small and large companies in many of our beloved Canadian brands, including Moose Light, Wish, LA and everybody's favourite on the east coast. Alexandra. She's worked closely with sales teams, both small and large and believes that sales and marketing partnership is the key to long term success. She now owns Marketing on Purpose, where she works hand in hand with business owners to help them create meaningful brands that will help drive their businesses to new heights. She's Co-Founder of Handled Social Media Training and host of Marketing on Purpose right here in headspace TV
In this episode you will hear:
- How sales and marketing work hand in hand, and how detrimental it can be when there is a disconnect.
- The importance of research in marketing and sales.
- When doing marketing/research calls what questions from a marketing perspective should be asked.
- How demographics are overused and it’s better to focus on needs and pain points of your potential customers.
- From a marketers perspective, what she feels that the sales team need to keep in mind about marketing or that they can do to help marketing.
Quotes
“ when you're doing your research, don't sell, because it changes people. People don't want to say things if they think you're going to sell to them. “
Links