Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy
May 16, 2024
Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.
Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.
Episode Highlights:
- [08:08] Changing Perceptions of Brand Building
- [15:01] Defining Brand Strategy and Purpose Before Tactics
- [19:15] Integrating CSR Authentically
- [29:00] Shifting from Multi-Tool to Focused Purpose
- [43:23] Using AI for a Purpose-Centric Approach
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Google Podcasts: https://bit.ly/3WJBI1b
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so