Today’s guest is John Livesay. John is known as the Pitch Whisperer. He is an expert in helping sales professionals in the B2B environment use storytelling to their competitive advantage. Today’s episode gets into the nitty gritty of selling more effectively and how to gain new skills that might help you in your day-to-day activities or as you lead others that sell for you. John is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. After listening to today’s episode, visit https://johnlivesay.com/ to learn more about John and the services he provides!