Sharon McRae joins Howard to talk about the chief obstacles she sees in clients who begin the journey toward a whole food, plant-based diet. We talk about the "deprivation trap," in which people obsess about all the foods they "can't have" anymore. About family pressure and easy access to "forbidden" foods in the home. About overcoming cultures and traditions that emphasize processed and animal foods. And for parents, the guilt that arises when they think about depriving their children of the junk foods that trigger their own nostalgia.

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This episode, like every HCP podcast, is sponsored by http://WellStartCoach.com. If you're a health coach wanting a more reliable process for helping clients change; if you're a lifestyle medicine practitioner needing to generate more "compliance" with diet and lifestyle prescriptions, or you'd like to help the people in your life overcome negative health habits and live their best lives, check out the WellStart Health Coaching Academy.