Invest In Yourself: The Digital Entrepreneur Podcast
Unlocking the Secrets of Google Ads: A Conversation with Digital Marketer Joe Balestrino
January 19, 2024
Welcome back to another exciting episode of Invest In Yourself: the Digital Entrepreneur Podcast. In today's episode, our host Phil Better sits down with digital entrepreneur Joe Balestrino, a seasoned digital marketer with over 20 years of experience in Google Ads. They dive deep into Joe's journey into entrepreneurship and how he stumbled upon the world of online marketing. Joe shares his insights on the importance of focusing on the right keywords, the challenges of budgeting for Google Ads, and the power of data-driven decision-making. He also reveals a compelling case study where he helped a struggling power washing company turn their business around in just six months. This episode is packed with practical advice and actionable tips for any digital entrepreneur looking to grow their business online. So grab your notepad and get ready to take some notes because Joe Balestrino is about to drop some serious knowledge on digital entrepreneurship. Stay tuned till the end of the episode for a special offer for fellow podcasters looking to monetize and grow their shows. Let's jump right into it!
Welcome back to another exciting episode of Invest In Yourself: the Digital Entrepreneur Podcast. 

In today's episode, our host Phil Better sits down with digital entrepreneur Joe Balestrino, a seasoned digital marketer with over 20 years of experience in Google Ads. They dive deep into Joe's journey into entrepreneurship and how he stumbled upon the world of online marketing. Joe shares his insights on the importance of focusing on the right keywords, the challenges of budgeting for Google Ads, and the power of data-driven decision-making. 

He also reveals a compelling case study where he helped a struggling power washing company turn their business around in just six months. This episode is packed with practical advice and actionable tips for any digital entrepreneur looking to grow their business online. So grab your notepad and get ready to take some notes because Joe Balestrino is about to drop some serious knowledge on digital entrepreneurship. 

Stay tuned till the end of the episode for a special offer for fellow podcasters looking to monetize and grow their shows. Let's jump right into it!

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Here are the links to stay in contact with Joe Balestrino:

Website: https://www.joebalestrino.com/
LinkedIn: https://www.linkedin.com/in/joebalestrino/
Facebook: https://www.facebook.com/JoeyBalestrino/
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Here is a short bio about our Guest Joe Balestrino:

Joe is an experienced freelance SEO consultant with over two decades of expertise. His journey began in the mid-nineties when he taught himself web design. However, he soon realized that a well-designed website alone does not guarantee increased traffic. This realization motivated Joe to become a pioneer and innovator in the field of Search Engine Optimization.



In 2004, Joe founded Mr-SEO, establishing himself as a prominent figure and acknowledged authority within the SEO community. After successfully leading and growing Mr-SEO, Joe decided to sell the company in 2008 to explore new opportunities in marketing.



Subsequently, Joe assumed the role of head of SEO at ALM Media, where he developed marketing strategies for more than 30 websites. These websites encompassed various domains such as news, e-commerce, e-learning, and directories. Following a fruitful tenure of nearly five years at ALM, Joe transitioned to a senior position at Yodle. In this capacity, he spearheaded the SEO strategies for prominent franchise clients, including Miracle-ear, Maaco, Two Men And A Truck, Merry Maids, Deca Dental, Hand & Stone, and other well-known brands.

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Invest In Yourself: the Digital Entrepreneur Podcast is the brainchild of Podcast Mogul Phil Better and his quest to learn as much about Digital Entrepreneurship so other people can start their own journey in the world of Digital Entrepreneurship!

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