In the world of marketing, small changes in how we think can make a big difference. Instead of focusing on the way we sell things, it's important to think about the people who might want to buy them. When business owners understand this, their marketing plans become easier and more successful. In this episode, I have an exciting discussion with Nicholas Kusmich about the fast track to business success: how to effectively communicate and market to solution seekers. Nicholas is your go-to guy if you want to get more clients and rapidly increase business revenue by running high yielding Facebook Advertising Campaigns. He’s also the legend behind the highest campaign ROIs in the world - a powerful 30,973.32%. Traditional marketing models often revolve around the sales funnel, which focuses on what Nicholas calls the medium movers or information seekers who take their precious time to make a decision. However, there’s an emerging recognition among marketers that there are prospects who are ready to buy, want to get solutions immediately, and most importantly, are willing to pay a premium price to get the results they want. He aptly tags them as fast movers or solution seekers. It’s inevitable that you will encounter all three speed prospects (fast, medium and slow buyers) in business, so it’s essential to have intentional business processes that target all of them. Above all, you have to know what actions to take when a fast mover strikes and take advantage of how they impact your business success.