In this episode of the Doing Sustainability podcast, Mary Adams, Co-founder and ESG Expert of Insights7, joins Gary Baker and Roxanne "Rocket" White to delve into the interplay between corporate brands, beliefs, and ESG, emphasize the need for businesses to connect financial, operational, and sustainability information to create long-term value, as well as touch on the challenges of integrated reporting and the need for new ESG metrics to achieve innovation and value creation. Mary is an ESG expert, helping business leaders deliver sustainable corporate value through ESG optimization. She specializes in intangible capital, the multi-capital model, integrated thinking, and integrated management. Mary co-authored Intangible Capital: Putting Knowledge to Work in the 21st Century 0rganization. She is also the Executive Director at Exit Planning Exchange and the Co-founder of Integrated Reporting U.S. Community. Before that, Mary was the Founder of Smarter-Companies, Assistant Vice President of Citicorp Leverage Capital, and Co-founder of Trek Consulting.