Winning the Challenger Sale
#57 Being a human first and selling through storytelling to win in uncertain times with Rebecca Grimes, CRO at Ruby
February 7, 2023
On this episode of the Winning the Challenger Sale podcast, Andee Harris, CEO of Challenger, is joined by Rebecca Grimes, Chief Revenue Officer at Ruby, to discuss skills such as listening skills, storytelling skills and others that are necessary to possess for sales when the market is tough. They also discuss how agility and being a human first can help you to sell. Tune in now to hear all about selling during uncertain times.
On this episode of the Winning the Challenger Sale podcast, Andee Harris, CEO of Challenger, is joined by Rebecca Grimes, Chief Revenue Officer at Ruby, to discuss skills such as listening skills, storytelling skills, and others that are necessary to possess for sales when the market is tough. They also discuss how agility and being a human first can help you to sell. Tune in now to hear all about selling during uncertain times.

While working as a police reporter in central Illinois, Rebecca Grimes covered seven murders in eleven months. This experience taught her the importance of putting her humanity before her career. After realizing how much she enjoyed telling stories, Rebecca moved into marketing and, eventually, sales, where she gained the comprehensive knowledge and experience necessary to assume her current  position as Chief Revenue Officer at Ruby.

It can be challenging to make a sale when market conditions are volatile, such as during a pandemic or impending economic downturn. On this week's episode of the Challenger Sales Podcast, Rebecca outlined some of the skills and strategies that will be necessary to close deals in times of economic uncertainty.

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Previous guests include: Ian Koniak of Ian Koniak Sales Coaching, Josh Braun of Josh Braun Sales Training, Will Allred of Lavender, Sam McKenna of #samsales Consulting, Ravi Rajani of Ravi Rajani Consulting, Jeff Bajorek of Parabola Consulting, Howard Brown of Revenue.io, Amy Hrehovcik of Revenue Real Hotline and Carl Ferreria of Refine Labs.

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