In today's cutthroat business world, having a strong marketing game can make all the difference between a company barely making it and one that's thriving. But let's face it, marketing is no walk in the park. It's a complex art that demands a keen grasp of consumer behavior, staying on top of market trends, and knowing how to make the most of different marketing avenues. In this episode of Influence by Design, we discuss how a good marketing strategy can make all the difference in a thriving business with marketing buff Ross O'Lochlainn. Ross is known as the "conversion engineer" due to his background as a Mechanical Engineer. He is the founder of Conversion Engineering and the author of the Open Every Day book. Marketing is an art of capturing attention, creating desire, and ultimately driving action. It involves understanding your target audience, crafting compelling messages, and selecting the most effective channels to reach potential customers. Get ready for an exciting adventure in this episode with Ross O'Lochlainn, as we unlock your marketing superpowers! Take your business from being just another face in the crowd to becoming a standout success story and create a lasting impact. For full show notes and links - https://samanthariley.global/podcast/504