Grounding Insights in Reality with Simone Ballarini, Head of Consumer Insight & Business Development at Lavazza
August 10, 2023
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.
In this episode of The Consumer Insights Podcast, Thor is joined by Simone Ballarini, Head of Consumer Insight & Business Development at Lavazza.
They cover:
- Why discovering insights is like finding a shortcut in a dense jungle
- How insights help businesses center the voice of the consumer and break down complex issues
- How knowledge management helps to avoid information overload and combat unreliable information
- The benefits of using neuroscience to gain deeper consumer understanding
- Why it’s crucial to use a variety of techniques to separate bias from truth
- The value and limitations of using AI-powered tools in insights work
- Why curiosity, generosity, and curiosity are key for building influence
- The vital role of collaboration in a successful insights team
- How combining emerging technologies with traditional methods can create new opportunities for innovation
- Why fact-checking will be crucial for the future of insights work
If you’re interested in exploring strategies to ground insights in reality, tune in to this episode of The Consumer Insights Podcast.
And connect with Simone here:
- LinkedIn: https://www.linkedin.com/in/simone-b-1849871/
- Website: https://www.lavazza.com/en
Rate & Review The Consumer Insights Podcast :
- Apple https://apple.co/3tX0VX1
- Spotify https://spoti.fi/3QhkNNU
- bCast: https://consumerinsightspodcast.com
- RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
- The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
- Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
- From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn