What's up, A:R Family?! As I've shared recently, I'm DEEP in some fun marketing books and courses. They're really challenging me to identify the kind of business owner I want to be, as well as what kind of person I want to show up as in the world. The two really aren't exclusive of each other to begin with, right? The kind of business owner I can be depends on the kind of person I am. The kind of person I am is a result of the kind of business owner I am being. A mouthful, for sure. I've been reading Seth Godin's This Is Marketing. (It's prerequisite reading in one of the courses I'm in.) The premise is interesting. Marketing to the masses, the meaty part of the bell curve, is on the way out. Creating a closely aligned community of people that share a worldview is where business and marketing are heading. Tribes. Groups. Followers. This is Us. If you're a business owner, it's a fascinating way to plan out your marketing: if you can only sell your product or service to 1,000, who would they be? What would they be like? This isn't just about business, either. It's also about who we are being in the world. If we can connect with just 1,000 people, what would that cast of characters look like? What are nonnegotiable qualities they must have (and must not have)? COVID has caused people to evaluate their priorities, and these inquiries are a really powerful way of doing so. I'd love to know your experience. Who would you lead? This is the Adulthood:Revisited Podcast.