Being a woman business owner is harder.

Even setting aside inequality, bias, and other big-picture challenges that exist… it’s still no walk in the park!

Here’s why: From a very young age, women are taught to doubt themselves. To second-guess the value of their ideas. To downplay their contributions. To seek out one negative comment in a sea of positive feedback. To never quite embrace their competence and skill level. To forsake their ambition.

To play it safe.

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