It's no secret that there is a labor shortage in the trades and it’s no secret that a lot of the younger generation has turned away from it. There are so many things stacked against employers right now that make it a lot harder for them to make the next generation excited about getting into the trades. The CEO of Windy City Equipment, Josh Zolin, thinks this is mainly a result of the societal norms pushing the perception that blue-collar jobs indicate a lack of success. In his book, Blue Is the New White, Josh emphasizes how some of the most lucrative jobs out there are blue-collar jobs. Josh joins Ryan Englin in this episode to discuss how there is more than one path to a stable career and a great financial future. Success doesn’t always have to mean a college degree and Josh is here to clear that trade misconception.