It is very important that your connections know what you do and what services you offer, however it can be hard to explain your service to someone without trying to sound like you are pitching sales to them and there are various ways these messages can be sent and constructed to be certain that your connection knows your message is not a sales pitch. In this episode of the LearnIn, Eny talks about how these informative messages can be sent to ensure that your connection does not think you are sending a spam sales message and gives tips and tricks on how to avoid these spam messages to ensure the best outcome for your business and profile on LinkedIn.