#56 Turning Interest Into Advocacy: Episode Recap With Andee Harris, CEO of Challenger

On this episode of the Winning the Challenger Sale podcast, Andee Harris, CEO of Challenger, recaps highlights from the second most popular theme from the podcast last year. The goal is to help you kickstart the year on a solid foundation while riding on the wings of these clips. This time, she walks us through deep insights from the theme “Turning Interest into Advocacy.” Tune in to learn how to convert a single interested stakeholder into an advocate for you among the broader buying team from interviews with Mor Assouline, Jeff Bajorek, Nate Nasralla, and Brandon Fluharty.

This time, she walks us through deep insights from the theme “turning interest into advocacy.” Tune in to learn how to convert a single interested stakeholder into an advocate for you among the broader buying team from interviews with Mor Assouline, Jeff Bajorek, Nate Nasralla, and Brandon Fluharty.

They give practical advice that salespeople may use to successfully close deals by turning interest into advocacy. Mor Assouline opines that you should understand the psychology of your prospects or target audience before you try to sell anything to them. Jeff Bajorek advises that salespeople should lead their customers through a decision-making process to help them grow their businesses.

According to Nate Nasralla, you’d do yourself and your prospects a lot of good if you sold “with” them and not “to” them. Lastly, Brandon Fluharty talks about learning to identify the problem you’re trying to solve—a selling problem or a buying challenge.

Episode resources:

Andee Harris LinkedIn
Challenger Website Winning the Challenger Sale Webinar Series
Winning the Challenger Sale Podcast Website
Mor Assouline LinkedIn
FDTC Website
Jeff Bajorek LinkedIn
Parabola Consulting, LLC
Nate Nasralla LinkedIn
Fluint Website
Brandon Fluharty LinkedIn
BrandonFluharty.com

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Winning the Challenger Sale is hand crafted by our friends over at: fame.so

Previous guests include: Ian Koniak of Ian Koniak Sales Coaching, Josh Braun of Josh Braun Sales Training, Will Allred of Lavender, Sam McKenna of #samsales Consulting, Ravi Rajani of Ravi Rajani Consulting, Jeff Bajorek of Parabola Consulting, Howard Brown of Revenue.io, Amy Hrehovcik of Revenue Real Hotline and Carl Ferreria of Refine Labs.

Check out our three most downloaded episodes: