Are you under the impression that your business profit is the same as your income? Many small business owners make this mistake, believing that their profits are all they need to worry about when it comes to running their company. Unfortunately, this couldn't be further from the truth - while measuring and tracking profits is essential for any successful enterprise, there's a difference between what counts toward your business income and how much of those dollars end up back in your pocket. In this episode, I discuss why you should not consider your business profit as your income. While there may be an overlap in these two concepts, they are quite distinct. In fact, your business profit is only part of the larger picture regarding successful financial planning. By the end of this episode, you'll have a grasp on not only why separating these two concepts is important but also how doing so can shape, or turn around, the financial performance of any company.