For four months in a row, meetings and events bookings across US hotels have been going up. In May this year, the number of attendees reached 2019 levels already. What’s next? How can sales teams at hotels collaborate with meeting planners? How can they nurture relationships and create customers for life? We speak with the newly appointed Chief Product Officer, Kristi White about bridging the gap between hotel sales teams and meeting planners. As group meetings scale past 2019 levels, Kristi shares insights about hybrid events, local meeting destinations, and the roles of sales teams. If you work in hotel sales, you’ll want to take note of Kristi’s insights. With two decades of experience in hotel and revenue management, Kristi knows the path to take to profitability.