Creating strong connections with your audience is a known way to succeed and make a big impact. Using events can help you achieve this. However, to do it well, you need to carefully choose events that match your business goals. In this episode of Influence by Design, Samantha speaks with Shay Wheat, a Certified Event Producer™ about leveraging events to magnify your business impact. Events are more than just gatherings, they are immersive experiences that help build authority, credibility, and visibility in your industry. While the concept might appear straightforward, the process of event planning can be intricate and involves numerous factors to contemplate. Your choice of the most suitable event hinges on your business's current stage, with a clear understanding of your desired outcomes. Learn more about how to consistently ace meaningful connections with the right events and how to successfully utilise this to amplify your business visibility when you tune in to this episode. For full show notes and links - https://samanthariley.global/podcast/518