Insurance Business Babes
Taking Control: The Shift from Employee to Owner Mindset
April 29, 2024
In this insightful episode of Insurance Business Babes, hosts Kathe Kline and Joanna Wyckoff dive deep into the crucial aspect of protecting and managing your business in the insurance industry. They share personal strategies on segregating emails for clients and carriers, handling overwhelming amounts of insurance-related spam, and employing technology such as CRMs while ensuring HIPAA compliance through Business Associate Agreements. Kathe reflects on her investigation of CRM options in light of rising costs and HIPAA considerations, expressing the importance of data ownership and the ability to export data securely. Joanna relays her experiences with VA training, stressing the significance of a business owner mentality over an employee mindset and the foresight needed for business growth, even sharing anecdotes from her recent house purchase. Lastly, the hosts commiserate over unwanted solicitations in the form of calls and texts, discussing tactics for maintaining clear and effective communication channels in their business operations.
# The Balancing Act: Protecting Your Business and Managing Communications

## Safeguarding Client Data with CRM Platforms
In the digital age, the backbone of a thriving insurance business is a robust Customer Relationship Management (CRM) system. However, as they articulate, it's not just about having a CRM; it’s about owning your data and ensuring it’s protected. A Business Associate Agreement (BAA) is crucial, especially for agents that must comply with HIPAA standards. Joanna and co-host Kathe Kline delve into the complexities of finding a CRM that doesn't just offer the necessary features but also guarantees the security of client information. From Kathe's contemplation of changing CRMs, to her thoughtful research into CRM options, it’s evident that compliance and data ownership are top of mind for the Insurance Business Babes.

## Streamlining Communications While Staying Organized
Email management is a recurring pain point for insurance professionals. With the deluge of carrier emails and client communications, the hosts stress the importance of having separate emails for diverse purposes. Kathe's consideration of setting up dummy emails or utilizing folders to filter incoming emails demonstrates a proactive approach to staying organized. Meanwhile, Joanna's mention of alternatives like AgencyBloc's VoIP solutions offers listeners insights into practical tools that can help segregate business and personal communications effectively.

## A Business Owner’s Mindset
Joanna Wyckoff’s emphasis on agency ownership and protecting one’s business establishes a clear directive for listeners: build with the future in mind. This forward-thinking approach is illustrated through her own experiences, from real estate decisions to how she approaches VA training. Joanna and Kathe's discussions resonate with a business owner mentality, urging listeners to make strategic decisions that support growth and safeguard their hard-earned success.

## The Fight Against Spam
Lastly, the hosts touch on an all-too common nuisance: spam. Whether it's unsolicited emails or the frustrating barrage of text messages and calls, the hosts sympathize with the audience about the challenges of sifting through the noise. The use of separate email accounts and voip lines is a strategic move to manage this overwhelming traffic, ensuring that important messages are not lost in the clutter.

The "Insurance Business Babes" podcast underscores the importance of vigilant business practices, offering invaluable insights into how insurance professionals can protect and manage their businesses in the modern world.

Joanna Wyckoff from Topflightagent.com and Kathe Kline from CertifiedMedicareAgents.com talk about building a Medicare Insurance Agent business. (Use the code Babes2024 to get a free Bronze membership in the CertifiedMedicareAgent.com directory).