On the show today we have Mr. Stacey Alexander Giulianti, co-founder of the award-winning insurance company Florida Peninsula Insurance talk to us about how he and his good friend went from scratching a business idea on the back of a cocktail napkin to turning that plan into a $300 million dollar business.

Now if you're looking for a lucrative business venture that has stood the test of time and is recession-proof, then look no further than the insurance industry. Think about all the things in our daily lives that require us to have insurance: cars, homes, wedding rings, and much more.

But even though, insurance is no different from any other business opportunity it comes with some more unique considerations. Stacey story is a great case study on coming up with an idea, validating it through conversation with the market, pitching investors, and raising money.