#4 Mike Hook : Go-To-Market sales strategy and tactics to execute to hit the number
January 26, 2021
In this episode, Mike talks about his Go-To-Market sales strategy and tactics to execute his plan. This conversation covers recruiting to the sales process. Mike Hook is the head of sales at ChildcareCRM; he shares how he approaches Go-To-Market strategy and then details how to accomplish it. We dig into the bottoms-up model, recruiting, coaching reps, and so much more. As a 2020 LinkedIn Sales Star, you will see why he provides so much value on the platform.
Lessons from being a door to door sales rep [0:00]
How do you think about GTM Strategy [5:38]
How to hit the number and breaking different channels [8:38]
Tactical advice on sales [11:30]
Coaching reps [14:10]
Recruiting reps, qualities, and questions to ask [19:10]
Change in the landscape, product-led growth, changes in buyers [25:01]
Framework on making questions [28:10]
Humanizing Sales [33:41]
Professional failure and lessons learned [38:51]
Habits/Process that has helped [42:50]
Last message [48:01]
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