Muhammad Safdar, Head of Customer Excellence at Prime Secure +, joins Sean McIver to give actionable insights on how brands can improve customer experience and ensure customer excellence.

Muhammad Safdar is a successful people manager with over twenty years of experience managing global teams and projects. He has proven expertise in driving exceptional commercial and CX performance, executing projects and continuous programs of improvement across multichannel and international contact centre operations. 

His BPO and contact centre experience includes companies like Dell, Microsoft, Sky, Vodafone, Saintsbury, and multiple sectors such as telecoms, utilities, technical support, retail, finance, and travel.