As the digital age takes over, B2B social selling via social media has become one of the most powerful platforms for marketing and sales. Businesses that have not yet established a presence on social media miss opportunities to connect with potential customers and build relationships. While B2C companies have been using social selling for some time, B2B companies are only now seeing the potential of this strategy. To build a successful sales funnel for B2B social selling, businesses must focus on creating valuable and relevant content for their target audience.