Typical hardware devices aren’t designed to withstand getting punched repeatedly every day. One reason is most hardware isn’t meant to be punched. Another reason is it’s pretty hard to develop hardware for that purpose. In this episode, Jeff Morin, CEO and Founder at Liteboxer, discusses how his team tackled the challenges of creating a home boxing hardware platform that gamifies the workout experience. Topics covered: - Developing hardware in the consumer space - Strategies for raising capital - Leaving room for iteration - Determining core competencies and finding the right team Never miss an episode of Over The Air by subscribing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.