Our guest today is Tom Augenthaler. Tom is a specialist in influencer marketing for B2B. Normally, when you think influencers, you think of TikTok, Instagram, you think of people selling fashion or sneakers. Well, it turns out, there is real application for influencer marketing in the world of B2B and even small companies can take advantage of influencer marketing; one of Tom's specialties. So if you are an owner of a branded product and you want to gain attention, even in niche industries, this episode is for you! Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that services clients around the world. Tom has been applying influencer marketing since 2007, and as a corporate consultant since 2009. Tom started in influencer marketing out of necessity. Due to economic decline in 2008, Tom needed to rethink how he would promote the products he was responsible for. The answer - blogging! After listening to today's episode, check out https://theinfluencemarketer.com/. You will find more information about influencer marketing, access to free materials, and can connect with Tom to learn more about the services he provides.