The Email Cemetery w/Charlene DeCesare
March 31, 2021
This week Jeremy welcomes Charlene DeCesare, founder of the unique sales advisory firm called Firewalk Sales. Charlene has been a sales leader and trusted advisor for 25 years with a specialty in helping sellers of high-value services grow their business in a way that is really easy and very powerful. Charlene is a certified Brain-Based Success Coach, a Certified Sales Leader, and the author of The Email Cemetery: Where Bad Sales Emails Go to Die... and How to Resuscitate Yours.
This week Jeremy welcomes Charlene DeCesare, founder of the unique sales advisory firm called Firewalk Sales. Charlene has been a sales leader and trusted advisor for 25 years with a specialty in helping sellers of high-value services grow their business in a way that is really easy and very powerful. Charlene is a certified Brain-Based Success Coach, a Certified Sales Leader, and the author of The Email Cemetery: Where Bad Sales Emails Go to Die... and How to Resuscitate Yours.
In this episode you’ll hear:
- How Charlene came to write her book (fun story)
- The real reason she likes to focus on email marketing for sales with her clients
- Some of the common mistakes that are made in email messaging
- What to focus on when formulating your email messages
Quotes
“When you are drafting your emails….the number one thing is really making sure that you're focusing on the people you serve, and you're speaking to them, not about yourself”
“You cannot create a whole relationship over email. It's a fast track to a transactional relationship. What you want is a transformational relationship. And your goal with sending those first emails is to get a conversation because the conversation is where the magic happens”
Links