Discussing pricing, despite being a sensitive topic in business, can be extremely valuable for enhancing profitability and shaping customer perceptions. Unfortunately, instead of clarifying the rationale behind pricing decisions, some entrepreneurs opt for discounting strategies, which ultimately harm their business more than they benefit it. In this episode of Influence by Design, we discuss pricing and discounting your services. This is one of the topics we spoke about in episode 503 - 11 Mistakes Preventing Business Growth. Setting the right pricing has lots of implications for your business - on your brand positioning, how your business stands out from the competition, and the kind of value offered to customers. And if you’re not confident about the offers and how they help solve client problems, it’s easy to give in to discount pleas which ultimately sabotages your ability to deliver a top-notch service. This episode provides practical insights and actionable tips that can help you develop effective pricing strategies so you can say goodbye to the pressure of discounting. Get ready to transform your pricing mindset and position your business competitively. For full show notes and links - https://samanthariley.global/podcast/507