S13E02: Bold commitments that built a $100M nonprofit, with Matt Hill (CEO, One Tree Planted)
May 30, 2023
"I said I'll put in $2 million... that I didn't yet have."
In this episode of our season on "Business as a force for good", Richard speaks with Matt Hill, the Chief Environmental Evangelist at reforestation nonprofit, One Tree Planted. He founded the organization in 2015 and it has gone on to plant over 100 million trees in more than 80 countries. Matt is a winner of the Real Leaders 2023 Impact Awards.
In this conversation, you’ll learn:
- The 'positioning move' that set up One Tree Planted as a distinctive and high-growth player in the environmental space.
- Matt's "sponge research" strategy as he bootstrapped the company whilst working as a teacher to pay the bills.
- Why did Matt commit $2 million of funds he didn't have...
- The 4 core principles that enable Matt to create "the best conferences ever."
- How Matt has built a $100M, 100-person nonprofit without coming over as someone asking for money.
Resources/sources mentioned:
- One Tree Planted (https://onetreeplanted.org)
- The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
Don't forget to check out Making TIME For Strategy (http://makingtimeforstrategy.com/)
Watch this episode on Youtube!
For full show notes, head to https://xquadrant.com/matt-hill