PR for Coaches - How to Increase Your Visibility as a Coach Using the Power of Public Relations
September 28, 2022
#011 - In this episode, my guest Janice Mandel talks about using PR to raise your profile as a coach and promote your coaching work and business. We touched upon what PR is and why it shouldn’t be confused with advertising, how coaches can set goals for a PR campaign, how to approach journalists for media coverage and more. Give it a listen.
#011 – While advertising your coaching business can be complicated and expensive, PR is simple and doesn’t have to require a big monetary investment. But many coaches don’t know where to start when creating a PR campaign and reaching out to journalists and editors can be intimidating.
Janice Mandel, my guest on this episode, worked in public relations for 20 years and believes that, with a bit of creativity and perseverance, coaches can do their own PR. She shares some tactics for using PR as a tool to increase our visibility as coaches.
Together we talked about:
- What PR means and how it differs from advertising
- How to set PR goals as coaches
- How to approach media publications and pitch our ideas to journalists
- How often and how many times should we follow up with journalists and editors
- What else can form part of a PR campaign, in addition to media coverage
Janice Mandel helps companies and business professionals get noticed and create an authentic, credible brand.
For 20 years she worked in public relations with top-level organizations like American Express, Microsoft and Procter & Gamble and that experience taught her how to use public relations for brand building and business growth.
She applied that knowledge to create Build Your Own PR Toolkit, an easy system for small and medium-sized companies and professionals that want to develop a strong, trustworthy brand to help them achieve their business or professional goals.
You can find out more about Janice and her work via the following links:
Did you know you can send me a video message directly?
I'd love to hear from you, so click this link and let me know what you think of the show, ask me a question, or make a suggestion.
Alternatively, you can get in touch via direct message or comments on the following platforms:
• My website, The Savvy Corner
• My YouTube channel, Alisa Barcan - The Savvy Corner
• My Medium profile and publication
• My LinkedIn profile
I look forward to hearing from you.