If you want more impact in your business you need to offer your products and services to as many people as possible. The idea is that no one should go hungry. David Newman's Happy Meal analogy is brilliant. Have a listen.
David Newman is a Certified Speaking Professional and a member of the National Speakers Association Million Dollar Speaker Group.
He is the author of the business bestseller "Do It! Marketing" and "Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise". David is known as the #1 revenue growth mentor for experts who speak professionally and he is the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association “Speaker Hall of Fame.”