Today is our second episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations A couple weeks ago we covered operations, so be sure to check out that episode, and today's subject is hiring for sales. When is it time to hire a full-time sales person? How do brokers fit into the picture? How do you recruit and hire the right sales person? Here to help us answer these questions is Jake Huber, US Sales Director of St Pierre, Americas #1 brioche brand. Fun fact: Jake was our very first guest on the Startup CPG podcast for our "What the F is a broker episode" (one of our most popular episodes), and we're grateful to have him back! Listen is as Jake covers why founders should do sales as long as possible, the five functions of a broker and why they are NOT a sales hire, setting expectations for your first sales hire, and more. Episode Links: Jake's LinkedIn St Pierre Groupe's website Show Links: Join the Startup CPG Slack community (7K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com