The COVID-19 pandemic has reshaped the world, including eCommerce. But the story isn’t just one of industry growth. The crisis has reshuffled consumer priorities, and their expectations have changed quickly and dramatically. To help you navigate these uncertain times, in this episode Neil brings you back to the basics of branding, and how it’s not just a marketing tool, but a core part of human perception. In fact, as you’ll see, branding plays a role in our understanding of disease and our response to it. Having a deeper understanding of the role brand plays in our lives and perception will help you strategize for this era and the post-pandemic future. Stay relevant with consumers and ensure you keep the most important thing as the most important thing: communication.