Links referenced in this podcast can be found online at https://jimperson.com/21. 

 

According to a story from eMarketer, “Shifting Patterns Mean U.S. Adults Are Spending More Time With Media on Entertainment Devices,” U.S. average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media. This comes as users move away from internet devices associated with working from home, like laptops and tablets, and toward entertainment ones, like smartphones and smart TVs. 

 

This week's tip is about optimizing online video to drive traffic to your website.

 

In news, The Wall Street Journal reports that small businesses lose confidence in the U.S. economy, YouTube edges out Spotify as the most used Podcast platform and Pepsi bows out of sponsoring the Super Bowl halftime show.

 

In other news headlines for the week, Snapchat launches a new option to display eBay listings in Snaps, TikTok is working on a live shopping featured, Walmart is expanding its drone deliveries to six states and messaging app usage continues to grow.

 

This week's tools are Tome and Better Sheets while this week’s "Friday Freebie" is the Crash Course YouTube channel.

 

And our "bonus" content this week is from the Marketing Insider Group – the most effective guide to keyword research.

 

Please follow, like or subscribe and leave a rating or review in your favorite podcast app. You might also want to sign-up for my weekly TNT Report e-newsletter for even more tips, news and tools at jimperson.com/tnt.

 

This week’s podcast is brought to you in part by the Postcard Program. What’s the postcard program you ask? Create influence and connection by celebrating people in your life by sending unlimited photo postcards, stamps included, anywhere in the world for one low monthly price. Get more details on the postcard program at https://jimperson.com/postcard.