Honouring your word is an enduring principle that stands as a pillar in both business and in your personal life. It encapsulates trust, commitment, and credibility. As entrepreneurs we are bound by a lot of responsibilities and it's easy to neglect this principle and compromise on the commitments we make. In this episode, we dive deep into the significance of honouring your word and the impact it can have on your business and life partnerships. Faced with major responsibilities, entrepreneurs are called to establish trust and credibility through consistent follow-through on promises made. A good reputation is built by doing what you say you will do. So when you agree to something, you need to honour it no matter how small it may seem. And when your word turns into empty promises, it slowly destabilises relationships and trusts until everything collapses. Keeping your word nurtures strong partnerships and enables growth. It's not about grand gestures, but modest actions - making sure promises, regardless of magnitude, are fulfilled.