S13E33: Leading with Impact: Navigating Ethics and Culture with Brad Flowers(CEO, Bullhorn Creative)
February 8, 2024
"When culture and brand fall out of sync, customers smell that."
We're continuing our season on "business as a force for good", Richard speaks with Brad Flowers, co-founder of Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book.
In this conversation, you’ll learn:
- How and why Brad went from bike shop owner to award-winning creative agency founder for impact brands.
- Brad's three criteria for starting a business, and the business reasons for certifying as B-corp
- Why the relationship between culture and brand is crucial to understand
- Why you should read novels, as a business leader
Resources/sources mentioned:
- The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
- Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
03:33 New perspectives on business
10:00 Why Impact Branding is Essential
13:18 Developing Strategic Vision
17:16 The secrets for effective marketing
26:02 The harm of cultural erosion
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents