You may have heard I have a course. I have a couple actually, but the big kahoona is the Crisp Copy Class. It's a multi moving parts 10 + module with loads of live classes and a billion hours of recorded videos and about eleventy hundred downloadables and recorded copy reviews where I've made people cry and it's all bundled up in a new slick as heck platform and available in 2 different ways at 2 different price points. But it didn't start out that complex. It started out with my fingers bleeding because I couldn't take on one more done-for-you copy client and I needed to figure out a way to deliver Jay to group learning without making my brain implode. And it was imploding. Because I thought courses were for people who were massively established and had all the bells and whistles. Until Sam Winch and I got stuck in a service elevator together and I made her be my business friend. When it was time to embrace the fact I was going to write a course, I got Sam involved. She stepped me through what to include from all the content I already had and how to deliver it for best practice for user experrience. And that's the genius. If you know stuff. If you have content. If you think passive income is a thing, you've got to listen to this episode of So Crisp.