Gemma Storey, a branding alchemist known for her "witchy coven" style, joins the speaker in the Summit to discuss brand alchemy and witchiness. The podcast focuses on stepping into your power to tap into abundant success. Vicki Chisholm and Gemma Storey share their experiences of stepping into their power, being authentic, and embracing their witchy, spiritual desires. They discuss the significance of building a soulful brand that includes defining the "why" behind starting a business and understanding the ideal client and niche.