Product Thinking
Dear Melissa - Answering Questions About Competitive Analysis, Stage Gates, and Aligning Around Lofty Goals
September 21, 2022
In this Dear Melissa segment, Melissa answers subscribers’ questions about ways to research and stay on top of the market in order to conduct a thorough competitive analysis, when adopting a Stage Gate process makes sense and how to design it, and how to organize teams around the product strategy framework.  Q: What tips do you have for competitor analysis? Q: What is your experience with Stage Gate? Am I just being stubborn and intractable by thinking that adopting Stage Gate is the opposite of creating a product-led organization? Or, for example, a risk-led organization? Q: In your experience, would it make sense for each squad to have its own challenge, or should there be one or two challenges for the entire product area? Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com
In this Dear Melissa segment, Melissa answers subscribers’ questions about ways to research and stay on top of the market in order to conduct a thorough competitive analysis, when adopting a Stage Gate process makes sense and how to design it, and how to organize teams around the product strategy framework.  Q: What tips do you have for competitor analysis? Q: What is your experience with Stage Gate? Am I just being stubborn and intractable by thinking that adopting Stage Gate is the opposite of creating a product-led organization? Or, for example, a risk-led organization? Q: In your experience, would it make sense for each squad to have its own challenge, or should there be one or two challenges for the entire product area? Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com

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