Katy Milkman is a ball of educated energy and a professor at the Wharton School of the University of Pennsylvania. She hosts the Charles Schwab, 4.8 Rated out of 1.2K Reviews, podcast Choiceology where she explores key lessons from behavioral economics. For her thesis at Princeton, Katy ventured into the unknown and has reaped great rewards ever since.
• Thinking ahead as a freshman for senior thesis.
• Switched major and had to change from College of Arts & Sciences to College of Engineering.
• Decided to do statistical analysis of fiction for thesis.
• How fiction is fiction?
• Everyone is put through different hoops that are daunting.

TIME-STAMPED SHOW NOTES: [4:03] Influence your whole life. [7:28] Forming idea for study. [15:09] How did you make that happen?