Ask just about any business and they'll probably tell you that they rely on referrals as a way of generating business.
Referral marketing is possibly the easiest way to sell. Other people identify potential customers for you and make an introduction. The prospect has already been warmed up, their open to talking with you, and the deal is easier to close.
Everybody gets referrals. There are networking meetings nearly every day of the week and some network events even reward their members for referrals given.
So why then is it so damn difficult to get referrals?
The problem is that you don't have a strategy. Or if you've got a strategy, the strategy is weak or ineffective.
My guest today is Steve Gordon. He is an expert in marketing and sales and the host of Unstoppable CEO Podcast.
Steve loves referral marketing and in today's podcast, he shares a masterclass on how to generate more referrals. Steve also shares his approach for business planning and how to get ahead in 2020.
In today's podcast, you will learn:
As always, links mentioned in this episode such as Peter's book and website are available on our show notes page.
If you'd like to continue the conversation about success in business or have something to say about today's podcast, join us on the Get Real About Business Podcast Community. This is our Facebook group. It's free to join and we'd love to welcome you there.
This episode is sponsored by my very own programme, Get More Clients 5-Day Challenge. The programme is completely free and aimed at anyone wanting to generate more leads in their business and learn to handle sales conversations more confidently and skillfully.
To find out more or sign up for free visit our show notes page or join here directly.
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