You may not call them ‘customers.’ They may be your clients, service users, patients, subscribers, volunteers, buyers, members, fans, students, colleagues… but they’re all customers by another name.

As business owners, understanding our customers (and prospective customers) is invaluable.

My guest today is customer service expert and trainer, Rebecca Winn. Rebecca spent seven years working in a complaints handling center and it's fair to say she's picked up more than a thing or two.

In this episode, Rebecca shares Three Customer Needs we simply must meet if we’re going to turn an unhappy customer's frown upside down.

Better than that, by applying these principles, you're more likely to win REPEAT BUSINESS, RECOMMENDATIONS AND REFERRALS – the easiest way to grow our business and LOVE what we do.

For all the links mentioned in today's show or to join my private Facebook group, Earning the Right; head over to our show notes pages at www.getrealaboutbusiness.com/38.