eyes streaming on Safety FM Dog life This is edited it. This show is brought to you by safety Hello and welcome to the J. Allen show. Hopefully, everything is going fine in your neck of the woods. I hope everything's going well inside of your world currently, especially with everything changing on a day in day out basis. Well, I'm gonna tell you today's episodes going to be a special episode as we have a conversation with Riggs Echo Berry. And I'm gonna tell you we normally don't talk a lot about different things outside of the world of safety.  Now there is going to be a huge tie in tow what we have going on inside of the world of safety with what Riggs has to share with us. So let's go into it. Let me give you a little bit about regs before we get started. Rigs Eckel Berry doesn't look like a bomb thrower, and yet he's driving a disruption of a trillion dollar industry that has fallen behind in the times and is affecting the health of millions. The industry is big water. Simply those $1,000,000,000 centralized water systems aren't coping with demand and water quality is getting worse.  The answer. Instant infrastructure businesses air doing their own water treatment. Using modular prefabricated systems that are trucked right on site. They get better water quality, lower rates to recycling and even improve environmental grades. If the name rigs Eckel Berry sounds familiar to you, you might have heard him on Bloomberg Business L. A. Times, Yahoo and environmental leaders in many, many, many more places. So without further ado rigs, welcome to the show Rigs. I have to ask you right away, out of the bat I when we got in contact with the group and trying to figure out something's it looks like we were inside of the software space for a period of time.  And then all of sudden, you changed everything to focus on water. What led you to this change and why the why the you know, the pursue of water all of a sudden? Well, it's very interesting because early on in my career, I was in the nonprofit space, and that kind of gave me that changed the world attitude. But I finally, in the eighties, I thought, you know, started to feel that technology was really gonna be a major world changer. You know, I just felt throwing to it and over the years ended up in the dot com and, um was witness to these tectonic shifts that occurred.  And in fact, you know, handsome, you know, unusual acquitted, the exit, etcetera. And finally, I got everywhere. I was considered a, you know, CEO, great person. And the funded wanted decided to crib is the CEO said while rigs were doing it algae and algae for about fuels, we think that's the new thing. And I was like, Okay, Mr it was more like, uh, a non opportunity to change the world with my disrupted marketing approach that had learned that did not come. But then the crazy thing happened was that the company was started to create the next bile fuel was called original origin oil the original oil.  Just find ourselves facing the fracking boom which blew away our economic basis. You can't make algae for bio fuels at, you know, $35 a barrel. And so algae became a science experiment overnight. We were very fortunate that our technology could be repurposed away from harvesting allergy to harvesting sewage essentially, and that's what we moved into what was amazing to me is that from the walls, the first data into the algae in the water industry I went from being a media darling, you know, algae was so cool. And Stuart Varney called me algae man and all that stuff, and all of a sudden it was like nobody care.  You know, people like to say water is important them, but they don't know the details of huge. So, um, I found that a that was Just know many of his ability and be the war industry itself was perfectly happy not to change. Did not need anything which was weird to me, since I learned very quickly that the water mystery only treats 1/5 of the bad water in the world. And the rest of it it is dust. And you have to wonder, why do you think their so doing such a good job?  Um, and we eventually got or reason why, but bottom line is, it's actually become a great space for me because I think I've learned to do that that constant innovation model within this wire mystery. So of course you're going to have the inside detail for sure. Then, in regards of the how it'll should be looking at water. And of course, as I go through some of your information, I guess they really one of the questions I need to ask right away is do you think City Waters okay, to drink city water is a problem.  If you go to the environmental Working group, they haven't dated zip code database, which will horrify you know what city you're in. Um, that is a problem. And what is a bigger problem is that the central infrastructure that we all rely on this falling apart right? And that's very similar to the energy grid, where the central energy grid is so out of date and so health together with Scotch tape that the new new initiatives around and she management are happening in micro grits, right? And a very similar things happening in water.  It's just very invisible. Nobody sees it. Every assume that's so magical. Thing happens when you flush the toilet, but in fact, it's It's very well since 1960 really. The degradation began that long ago, and it's not gonna get better and try to build 1/2 a $1,000,000,000 plan anywhere near a city Not gonna happen. So the future is, um, decentralized. Small is beautiful. Very, very much how we're gonna take more responsibility for quality, what in the world And you and I will have better war not because the city made it better, but because we met So seven these organizations And I'll use this as an example.  There's this place out in New Mexico and cows New Mexico in particular, that they're known building something called an Earthship. And what they have done is they have made their roofs to be able to capture water, and they're like, self contained. Do you think that's the concept of water that we should go to next in regards of capturing our own water? Well, it's OK. It's one of the many ways water capture is a versatile space haven't do with air harvesting water, falling through watersheds, recycling even up desalination.  All these sources is really what do you do with it once you've got and that's I think that's the real challenge. Is so much water goes untreated that were literally, you know, yeah, pooping in our own ocean. Pretty terrible. What's going on and It's not unlimited, you know. It's not a bottomless pit did. It does eventually get worse and worse. We're suffering from whatever happens Japan, China, India and it. And frankly, our own practice is not that great. So I think it's it's time to really look at and we did.  And that's where the krona virus was so amazing in terms of how it accelerated things and forced us to really look at the core issues. How do you wrap up water treatment? And that's what we think we saw. So, of course, you can't just leave us hanging. That's called a cliffhanger. There, you have to give us more. Well, uh, yes. And, uh, every single fit movie. This is why we have these these, uh, these endless Netflix binges. You can't. You gotta go to the next one. Sorry, I can't stop right now.  Will be back right after this commercial break. Now I have to know what's going on. So here's what happened. What we realized. Waas. It's a brand new world in terms of smaller water equipment, um, by businesses, industry, agriculture, um, commercial buildings of Sarah. But whereas that there's a well organized institutional funding market for the large musical systems and even to some degree that multinational big corporate deals, the smaller ones have no market. And so you end up with a situation where the the agents of change, which are these on site water treatment solutions, don't have the funding needed to really make it happen.  And so it's all held up by capital. That was product before the for the cove it. But it became acute in January because we're very sensitive to to funding currents. In January, we saw a tremendous amount of freak out occur, and that's when we realized we really had to do problem face to face, and it eventually brought us to this realization, which was, I think pretty stunning is that there actually is no way that a everyday investors like you and me can invest in of water equipment financing water systems the same way that they can get involved with all the gas, the partnerships, um, real estate investment trusts, even solar gigs that you know that the passive investment structure, which is so popular these days because people a time stock market is just not available for water, we realized there can be an altar investment, um, marketplace for water treatment systems.  And this is probably the most important thing that could happen in the wine industry for the next decade. And the power marketplaces pretty stupendous and way realize that our draws drop. This thing is, but, you know, it's kind of like I read the story about the the Airbnb guys. He struggled the struggle and struggle. But there was another high moment. People realize, allow this thing, and that was long past. See things the around you already got got excited and similar thing. I think this is Jay Allen shot at Hop University.  We cut the bull of human and organisational performance training. We were born out of Necessity way. Hear it all the time. Human, an organization formed Courses are expensive and hard to find. Safety classes put me to sleep. Help. So we did. We offer on demand high quality online courses in human and organisational performance, safety and leadership all in by season safety and hot practitioners. No need to schedule time for that conference. No need to track down the latest guru in no stuffy classroom required. Join us today at Hot university dot org's That's H o P University dot are way are back on the J. Allen Shop on Safety FN. So what do you think the solution is?  Because, of course, at least here where I'm located, we'll get the door salesman. That's like you need a water softener that's going to improve your water and they'll give you some different options there. But besides that, you don't hear a lot of people talking about quote unquote the water system and how it needs to be improved. So what are your recommendations to go down here? Sure, and I love this. Preface it by saying doing it in a single family home is is not the first thing we'll do, because scaling down is a big challenge, as we all know.  So we're going way are operating in more of the, uh, let's say, a brewery that needs to double its capacity and the city says no, you can't and then what they do. Or the the pig farm that spends $4 million a month trucking poop off off site and makes waste management very, very happy. Whereas, you know, investment in a two minute all system one time saw the entire role and generate beautiful fertilizer and clean water. So why? Because these are the people who need the help, right? Is the people who have fairly large, comparatively larger than then single family home but smaller than municipal, that kind of stuck in the middle.  And for them, there is a technology solution and is also a financial source now technology We invested in 2018 in a way to deliver water systems in a box, essentially a modular saw margery water dot com market water systems. And it's a way to to go. Okay, you want your system to to clean. Well, it's clean. You've seen them in your effluent in your and your farm. Uh, yes, we could build a huge concrete set up and spend months doing it. Or we could just try a modular system up and plug it in and be working.  It would just sit on a pad and be done. That is technology that we've licensed for a long period worldwide, um, with excellent pants, and it's It's a key to the solution because you have to have essentially rolling rollout technology to make our financial is work, and that's the other big piece of the story. So right now, let me just ask the strange question of Let's say, for instance, I'm actually at a restaurant, and I'm just gonna try Toe swore of this a little bit here. I'm in a restaurant and I have the availability of actually getting tap water or bottled water.  What would you recommend doing? Well, of course, the restaurant should should. I mean, solutions technologically are pretty simple, you know, reverse osmosis system and in the restaurant. And now you've got beautiful water. In fact, we've done is, uh, a a premium hotel chain that I really can't mention at this time. When they when they heard about this modular water system approach they got very interested in They said, Listen, we want to solve for our hotel, not just put little bottles on the bureau. We want premium ultra premium water in the shower, in the taps, in the kitchen, everywhere we just wanted the entire hotels is gonna have great water.  And we want to recycle the great water for re for watering the lawns and so forth. And we also want to be good stewards of the Blackwater. The move, as we might say so that when it goes out, we're delivering treated water to the municipality, which is what they like. We wanna have it all. And so we were able to specify is shockingly because here's what happens with the tells. The guy at the top of chief engineer says, Uh oh, this is a great solution. Then, of course, every single hotel and Ethan decides we could figure out better, and they all day they have to seven herding cats thing going on so that they got to go out and look to find their own solutions.  Well, they all of them found that any other solutions and this one was like our triple the price, and it cames comes down to the best, most economical way cold liberal water system is not to build it on site, but to mass fabricated at the factory, just the same way they make four cars. And that was the breakthrough technologically, that has allowed us to be very, very cost effective. But also here is that what did the virus teach us financial. It taught us that investors want three things they want yield they want they want money and the money they want liquidity.  They wanted to do, wanna have a lot of problems, you know, bring up their cash. Number three, they want safety. Those three things are key to anybody investing more delays. And they'd rather give up yield. If you know that the brother by Bad Bonds, if they're safe, that's also safety and liquidity are far more important that the end of the day, you gonna make some money on your money because we know the U. S. Dollars get very, very cheap in overtime by largesse. That's so knowing that how do we attract investors to water, uh, to water equipment financing?  And that's by saying we'll tell you what, why don't we use the short term rental, which is incredibly profit? So now you go to the grill and you go, OK, you have this project you want double your capacity, you'll sell a lot more beer. You make a lot more money, but you can't do it because the water you can't send the water principality. What do you do? Fine. Tell you what. Woman truck in a system in 30 days that will take care of your needs and for starters, you just know.  Hey, first, last and security is gonna be a short term rental. You don't have to worry, Month. A month is fine. Um, if you stop paying, we're gonna take it back. So it's like like reading TVs in the poor part of town. Right there. Went to center wealth and they'll go. Okay, Um but you're gonna charge before money. Yes. But tell you what that gets you going now you can make money from this. And while you're doing that, we'll work on that big lease deal that that we need to spend a few months doing and get the SB A behind and blah blah, blah, blah, blah.  So we're essentially saying, Look, you will be able to convert close to a buyout for auction, but for now, let's get you going. Is this put you in this system and it it it breaks down the whole capital model because that the problem with capital is a slow right. A friend of mine, a friend of mine, told me I get some or that he's a high net worth guy and he says, breaks out to open it. When I get a mortgage. Just some people just send these other design one time and it's done.  And I thought, Well, last time I bought a house, I had about 100 documents to side. So clearly, when you have money, when you have assets, when you have a lot going on, it's very easy. But when you don't have so much and when you're struggling a little bit with your cash flow, but you have lots of opportunities, then you're grateful for length. Okay, good solved our water problem. Let's make more beer. Let's do that now. Well, that's happening. Um, yeah, it's about $5000 a month more than it should be, but God is going.  And meanwhile, let's get that big package negotiated that we're gonna roll the thing over into, and we give all kinds of this after that. So what we're really talking about here is a way to jump start a water women package for a business in a way that it's a enables them to get things going, and I have a concrete example of what we did last Thursday to bring it back to Earth, and then it can always be turned into something that you could tolerate for the duration.  And what happened last Thursday is we showed this could happen in a space called pool water recycling, which is very interesting. New vertical that where, where a pool cleaning trades person somebody who has a group in business, whether there Silver Pride ER or has a bunch of people, is always looking for more profit centres because pool cleaning itself is is not that great a prophecy. And it turns out that there's a special kind of trailer you could pull up to the house and you could rum kind of it.  Kidney dialysis process to the pool to remove all the minerals and salts and the the stuff as opposed to flushing it out, potentially cracking the bull. This has become big business. The problem is, most pool cleaning companies or sole proprietors. They don't have the cash or capital or credit to get going, or they don't want to personal guarantees. What we found was that they're delighted to rent this unit because the the deal with the first deal we did this pilot program, Ryan Kustra had had migrated from D Head is old, his old bit his whole old career kind of fell apart with Cove it and he was looking for something new, and we will put image in this business.  And now he's doing 20 plus cleanings a month at $6800 for cleaning with a unit that he's renting for $3000 a month. And once he so he's making money, good money, they find money, and when he's ready in six months, he'll convert it to a longer term lease and everyone's. That is a model that we're gonna start replicating. And we think we can cause a boom in productive water equipment systems in the US and elsewhere. J. Allen Show. Hey, Jay just wanted to tell you I have a new book, and it seems kind of timely, although I didn't write it for a global pandemic.  And by the way, this is my 1st 1 It seems to have lots of legs on this topic. The book's called When The Worst Accident Happens, and it's a field guide to understanding how to begin a restorative process of responding to a horrible event. That book is available now on Amazon. I think you'd like it. Tell all your friends way are back on the J. Allen. Shot on sight. CFN Now, is this something that is available? Every word. The U S. If I was to contact you today, you could actually hit me up anywhere inside of the United States. Right?  So there's a couple issues. First of all, if I were to tell you, uh oh, you can invest in a water equipment system. I would soon get a call from the Syrian Securities Exchange Commission. They don't like public, um, offerings, its ascent. It could be construed as a security. So there's legal work to be done right now. We're operating in the lab. We have three proofs of concept. We just completed the 1st 1 The 2nd 1 is going to be a system that irritates the sludge in a trailer parks.  And I have to tell you, the trailer parks all over the South have very bad sanitation practices. I'm not gonna get into details, and I want I don't want to make your audience sick. J uh, the third vertical, which is gonna be the most the ambitious one is going to be with a hog farm in Wisconsin. We've got them all lined up. We were doing them all inside this bubble of we don't have to worry about regulations. Now here's the great news. We believe we've solved the regulatory.  Should we think that it's a matter of months before we will be able to say, Jay, you you qualify to best X Y Z or let's say, jail. You don't want to put out $1000 into a war equipment packets, but maybe you'll join a syndicate like alone gas Limited partnership. Right? So there's all kinds of ways we're gonna product ties the financial offering. But at the end of day, let me tell you there, there's no problem finding water projects that looking for funding, not a problem. They're lined up.  And here's the funny part. There's no problem getting the investors, either, because how well is real estate down this year? Groups Not so great. Second time in a decade. It's crashing oil and gas. How's it doing this year? Groups Not so great. Second time in a decade that it's crashed. Solar has lost so many so much momentum. It's got take five years to recover from this crash. So the three major categories of alternative investment or de trouble right now. Time for a fresh one and let's do it right so we don't get crashes.  Water doesn't really crash. It kind of goes on water, water. It's not a supply. The man issue you people in water and kind of it's kind of continuous. So we think it's a more stable recession proof space, and we're excited about doing a bypass. Of all the institutions of all the stupid merchant cash, advance people are all the stupid ways people finance things and do the right thing by the commercial. What a user and the water company that wants to sell assistant to it. Because Jake the other day, we don't want to duel deals.  It's not how things scale up. We want to step back and run a marketplace right on Airbnb for water. And that is, of course, a message scalable. It's got huge potential for us in terms of, um, evaluation, but it's also the only way you got include everybody, the game, any water coming in the world Come on in. All we're gonna do is make sure that your technology solution meets the demand. So we're gonna have ah we have a chief engineer whose a guru and he's he's gonna take a look at your proposal and we're not gonna We're not gonna allow it to go into the marketplace, just like Airbnb.  You know, you gotta be certain standards. And only then will an investor be shown this on the market. And also we're gonna qualify the investors. So we want to be the beneficial marriage broker, shall we say, between investors and water treatment projects. So let me just use this is an example Michael Burry, who was actually kind of well known for the movie the Big Short. He was the one that kept on saying that he he saw how these investments were not going to work out on the subprime mortgages.  For the last two years, he has said he's been saying that the next big market will be water. What is the most investors are not seeing? What is that? They you see that they don't see What is it that that you're going? This is how everything's going to turn a zoo long as you know Michael Berry saying the same thing. What is that you're seeing that Let's say the average is not being able to recognize. Well, it's been five years since the big short came out and, you know, it's so And of course, the big short itself was much earlier.  Um, so we've had almost, um we've had more than a decade and, um, just like me, Michael Berry has gone very far because there are structural is like Airbnb revolutionized the hotel industry by not trying to change the hotel industry. It just didn't work around. Right. And every single marketplace that succeeds brings in, um, a class of participant that was locked out before you used to be. You could not just drive down the street and take a ride. It was called, you know, gypsy cab, and you could get pulled over and given it to get for that, you get a big ticket to so in New York City that, you know, it was all well now uber made it possible for you and me to just pay.  You know what makes only make rent? Let me go out and drive for a bit. Same thing for Airbnb, you know, being bees, one scalable, uh, and so what everybody did was this is the hotel industry just as strong as it ever waas. But there's a lot mawr short term, you know, habitation going on. And that's because in both cases, a bigger market was created. Now, what I'm what I'm saying to you is we think that the the key to unlocking the expansion potential the wine industry so can really help the planet is to take the friction out of the financing step and to make it trivial here, sign here, Give us three months ago.  And that's gonna be I think, the the Revolution. So right now, you referenced earlier that if somebody was coming in, they want to do the rental type thing, meaning from the organization, a company cell line. So let's use an example of the burger. You said that you could probably get about a 30 day turnaround and then do the lease of a bigger system or the system a little bit more driven towards them. At some point, we could be selling these systems. Teoh be the company organization slash consumer. Right.  So let's fast forward past our little lab. Whoever do you things in safety and let's assume that we get our our legal act together in terms of regulation. So I have to tell your listeners you cannot invest in the water equipment system today. But you can invest in the company. You. If you're credited, you can always. We have a private placement, all that stuff, but you can't get by directly. But here's what will happen next. The next phase will be excited. A market, but with completely incestuous players.  The only water company in that market will be origin clear, and the Onley investors in that market will be investors who are already investors in the company so that we could keep it under control and not have it just go wild and crazy. And that will go on as long as it takes maybe 68 months a year. Who knows? It will be more milestone base when we feel that we're robust enough to go. Okay, any water company can list it cell and any investor can go, Come, browse and you know about aminvest that I believe is more of a you know, mid 2021 type thing.  But let me tell you that running a marketplace with just origin clear because we have good capabilities in House and our existing investors with which we have over 10,000. I don't think that this is gonna be a problem. I think that will work very well. And when people see this marketplace running, they will have an ah ha moment. And this have to tell you that that you know, um j there will be very enlarged water companies looking at this and going now are we were worried that they're gonna coffee s and roll out with it?  Not really. Because, um, we've learned that I've learned from the dot com that the people you think should have that bright idea as fast as your having it don't have it long after you do. So I think we'll have an opportunity to spend 8 10 months a year building this marketplace. It's called investor water. Investor water will grow, and I think we'll be taken out by a water company. I don't think they'll try and steal it because we will have flushed it out so thoroughly and we'll have that kind of, you know, Airbnb primacy.  And remember, this is a trillion dollar industry. This is not a small industry. So if we could make this work. I think I will have, Um, finally, you know, achieved my life's work, which is to change the world ways that technology friendly, but also really help people. And I think I think it's fine. So super excited. J. Allen Show. Have you been considering wanting to take the safety consulted blueprint course online? Let me throw a monkey wrench into your thoughts I'm gonna do alive. Three day event on Zoom is going to be a workshop that is me walking through this court step by step by step each day, July 28 July 29th in July 30th from 9 a.m.  Standard timeto 1 p.m. Eastern Standard time. We're gonna have an intimate group of maximum 15 participants. So register today. Sheldon prima's dot com backslash live for safety Consultant Blueprint So good, Sheldon. Primacy dot com Backslash live register today way are back on the J. Allen shop on Safety Fn. Do you think that this will be something that were larger water companies might come in and try to do some sort of license agreement with you and origin clear opposed to doing the rental. And we wanted I mean, let's be really most companies are gonna try to steal the technology.  So is that something that you be open to doing? A license agreement? 12. OK, you're actually write the ticket in the module technology? We In fact, we just literally renewed our license with then really the inventor to make it a 10 year immobilizes with sublicense rights because we're going to say to Ah, water company. Oh, you want a bid on this? Um, you know, this this, uh, 200 door housing development that's in middle of penciling in needs to have its own water treatment system. What you gonna technology? We don't have the technology.  Oh, we're happy to help here. And so yeah, I think will license the technology. I think that is a sub topic. I think the main topic is gonna be creating a marketplace where people can meet and, you know, connect themselves up. And what will offer is this super simple high speed funding mechanism and, of course, technology oversight and providing technology where it's missing. With that in hand, you know, then is about 20 million other things we got to do. But that's the main ingredients. So Let's talk about the stuff that some people are going to want to know more details about.  Of course. How is this perversion of water Safer than what I could get from the city? Oh well, inherently. You see what's happening? Is this kind of forced to decentralization? Barmy? The city is giving up. You don't know it because they won't give up their covenant to serve the home. They won't get set their job, but they are telling the local Chip Mara Fabric Chip fab or the local animal farm or whatever you need to treat your own water. We can't handle it. You don't hear about that, but it's happening every single day.  Forced decentralization is what's going up now with somebody is forced to treat their own water. Guess what? Hell Reuse it. They have to pay the Frank American in America. Okay, here's a little quiz. We know that Israel recycle is almost 90% of their water, right? In fact, the only reason is not Warren. Middle East right now is because it's selling water to both Egypt and Israel and living so, um, they have 90% recycled. The second nation in the world for recycling is Spain with 20%. Where in that ranking is the United States?  I'm almost afraid to answer. Well, it is 1% of his life because water treatment in our country, yes, the dominant. That by the big Army corps of engineer, like a building engine old except that fifties mentality, Right? The problem is, once your water go flows downhill to the local water treatment system, it's not come back. There's no return trip pipelines. So once it leaves your property, it's gonna go in L. A. For example, it's gonna go down, tell Segundo, and then they're gonna treat it and it's gonna go into the Santa Monica Bay.  It's not coming back up to Shadow Hills. Not gonna happen so But when? If I and Shadow Hills have to treat my own water, I'll go with a minute. I just pay for that water. I'm gonna reuse it for free. So your quality and your your your, uh, usage is much more responsible if you're doing it. So I say that the central water systems will stay as they are. They'll deliver a certain baseline of water quality. The water will come in somehow it will have. You know, you you don't have it.  Viagra, normals and whatever it hasn't it is what it is. But increasingly, people both commercial level and eventually at the single family home level will have their own systems and will essentially go off the water grid. There's still need incoming water because it's hard. It's hard for you and me to dig wells and harvest the air for water. So the municipalities will continue to have a role but much diminished. And that's the best essential. That's how this how the centralization works. You let me do you think will be similar to how the SolarWorld work.  Then where? Okay, you're technically off the grid. If you have 100% solar a little bit over 100%. But you still have to put some kind of meter on where it feeds reverse to the grid that with the municipality still tied in to some extent, do you think that's how the water system will essentially go into? And of course, I'm asking. You predict the future, which is always a difficult question to ask anyone. Well, remember, it will happen, but it'll happen slowly. It's been very slow that happening. Energy. Fortunately, the water industry is grateful for three intervention of independent water treatment because they have increased in the ad.  A structural problems. So I think they're up for it. They're good with it, but they're incredibly slow moving. Please save you from a public utility. Oh, we have those deals. We love him. But if we had to hold our breath of them, we get hot auction about three minutes that it's just not these air. Very slow deals what we call them that they call it. We call base loads, right. R Texas division, which is very good there. Excellent to get a lot of multinational business, a lot of cities.  So and it takes a year to do a deal, is what it is. That's not gonna be the growth that's just our capability to deploy solutions. But the growth, I believe, is going to be in enabling others to have water systems by snapping their fingers. That is gonna be the future. Okay, so now let me ask the strange question. I knew that on portion of stuff that I can find about you, you reference at one point How do it yourself. Water is like McDonald's. Could you give me a description of exactly what you mean by that?  Well, sure. Do it yourself. Water, first of all, is the same. Decentralize the decentralization concept, your on premises, water treatment, etcetera, where you know the beauty about McDonald's. Many years ago, I was in a facility's position and I toured a warehouse. Miss, it was a container seating. And this is what is this? And the broker said, Oh, that's a restaurant. In that container was everything the restaurant required all the way down to these works. And you name. It s so I'll have to do is just thing out, you know, And presumably some landlord had built a building to spec, and you instantly had a and up and running, um, thing.  And that's training videos, you name it. I guess you couldn't include the people in the container. They had to come separately, but they deprived, but I'm not sure how. Well, exactly. And I I still ways away, But this is a very simple concept in that we're what we're providing is thes thes water systems at box or black, the black boxes that essentially you say, Oh, it used to have this capability Well, pre build it. And when we deliver it, we just plug it in as opposed to the old fashioned way.  Whichever one showed little Masai and builds, you know, with the Rebar. All that which is old fashioned, right? So we're gonna go with the prefabricated home kind of mojo, which is very similar to this restaurant container. Come all and you know, it's how you if, Well, when four came along, people stopped going to the car to build it, the car came to them. Well, something's gonna happen. Water. This is a very antiquated business. We gotta we gotta get going. So that's that's what I think is the inevitable trend.  So rigs, if people want to know more about you and your organization work and they go to find some more info. Okay. Origin clear dot com, of course, is our website. And every week, every Thursday at 5 p.m. Pacific, I do a briefing, a live briefing on Zoom, and I have gas and oil and and these are very informative. That can go towards and clear dot com slash ceo Seo button at the top um, if they're accredited, they can invest. But more important than investing right now is, you know, get briefed.  Get on the list, and we'll be able to tell you more. I think what's happening is fascinating. We're learning things every single day, and we welcome your listeners. To be honest, this could be a lot of fun. You know, like, I would like to Teoh, I invite you to my briefing one of these days. No, Absolutely. What brings that? I have to tell you, the more that you know the technology progress. I would love for you to come back and, you know, have have another round here for sure.  And let us know what's exactly going on in that world. It sounds very interesting. Especially the whole dynamic across the board. It is. It got me excited. And, uh, if you spoken to two or three years ago, I would have gone Che. Oh, I would have given you the happy speech, right? But I was Where is the where Where is the button That opens up this industry and that I feel 1,000,000 times better about it, and I have to think is odd, but the virus did so much to change so much because it forced a reassessment on so many industries of how these industries work.  You know, Neiman Marcus was gonna go out of business. It was It was written in the stars. It just did it fast. And I think that's the kind of thing that in a way, is good. We're gonna merger. They're more robust. Uh, economy civilization a more safer one. Because for sure, we were not taking care. We were tolerating very high levels of infection. So and I think we have experienced So I personally and Grateful War for What's Blue about through as horrific guys. Does it have? Yeah. I mean, it's definitely a life changing abandon.  It has actually made us look at things differently, which I think it was important for our growth as a country and, of course, is a society altogether. Briggs, I appreciate you coming on to the show. This brings another episode of the J. Allen Show to an end. Thank you for being the best part of safety FM. And that is the listener. If you haven't come by the website, please do so. We have a contest, right now that we're running that we're giving the way. The latest version of Todd Conklin's book When the Worst Accidents happen.  If you come to safety FM dot com toward slash contest, you'll have the possibility of entering in to win a copy of the book. We'll be back with another episode of the J. Allen show Before Too long. Goodbye for now the views and opinions expressed on this podcast or those of the host and its guest and do not necessarily reflect the official policy or position of the company. Examples of analysis discussed within with podcasts are only example. It's not be utilized in the real world at the only solution available as they're based only on very limited in dated open source information assumptions made within this analysis or not reflective of the position of the company.  No part of this podcast may be reproduced, stored in a retrieval system or transmitted in any form or by any means mechanical, electronic recording or otherwise, without prior written permission of the creator of the podcast, J. Allen