Modern marketing has changed. It's all about inbound traffic now which means creating value and building credibility and expertise so people call you rather than you call them.
While it's not the only way to create inbound traffic, information products are the established lynchpin that makes everything work.
During this episode, we dig deep on how to create information products. I'm joined in this episode by the UK's most prolific information product creator, Peter Thomson.
Peter Thomson is regarded as one of the UK’s leading strategists on business and personal growth. With over 100 audio and 100 video programs written and recorded he is Nightingale Conant’s leading UK author.
Peter shares some of his best tips, straight from his new book, "How to Write Your Business Book in 5 Days or Less."
In today's podcast, you will learn:
- Why information products work
- How to name your info product so people bite your hand off to get it?
- A simple but powerful technique to create your information products in the shortest time possible.
There are some really useful strategies discussed in this podcast. In order to help you implement them, I've created a cheat sheet. This free download is available on our show notes page.
Join the conversation
As always, links mentioned in this episode such as Peter's book and website are available on our show notes page.
If you'd like to continue the conversation about success in business or have something to say about today's podcast, join us on the Get Real About Business Podcast Community. This is our Facebook group. It's free to join and we'd love to welcome you there.
Sponsored by
This episode is sponsored by my very own programme, Get More Clients 5-Day Challenge. The programme is completely free and aimed at anyone wanting to generate more leads in their business and learn to handle sales conversations more confidently and skillfully.
To find out more or sign up for free visit our show notes page or join here directly.
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