Over the course of 25 years, Tom has used his passion for entrepreneurship and marketing to launch numerous, highly successful companies. At each organization Tom has built, employee experience has been the cornerstone to building effective teams. His expertise and learnings resulted in the development of Kudos as a solution and system to promote and enhance corporate culture, motivate individuals and create great employee recognition & experiences.Attend LIFTOFF: The Workplace Culture Symposium with 25% off using promo code "CULTUREING"Some questions I ask: What causes leaders to not “get it” when it comes to investing in recognition? How can leaders know it’s time NOW to invest in recognition? What would an employee (not a leader) do if they aren’t feeling recognized? People want to be recognized in different ways. How do we identify what way our colleagues want to be recognized? How can recognition be a compliment to people’s compensation? Try out the scheduling software that changed my life: Acuity SchedulingIn this episode, you will learn:  Often leaders are doing things that are fleeting and immaterial when it comes to recognition. Without a system and a purchased tool, good and bad managers alike will continue to recognize their people poorly. It costs approximately $5000 just to hire and train a minimum wage employee. For the same price, you could provide a recognition system for your entire organization and drastically reduce turnover. Tips to know when to invest in recognition: If you’ve started a business… it’s now! Go to the parking lot at 4:30pm. If it’s empty, you need it. Walk up to a conversation of your employees. If they stop talking, there’s an issue with your culture. Management and team players have an "us vs. them” dynamic. Just ask, “what can we do better?” or “where can we improve employee engagement.” The #1 thing that comes back is that people don’t feel appreciated. Even if you’re in the office, there’s a 300 ft rule. If you’re about that distance from a fellow employee, you may as well live on the other side of the planet. ASK your colleagues how they want to be recognized. SIMPLE! People seldom leave because of compensation, it won’t come up nearly as much in exit interviews as feeling unrecognized or under-valued. Also mentioned on this show: First, Break All The Rules - Gallup OrganizationThe Making of a Manager - Julie ZhuoDavid Zinger - "The Godfather of Employee Engagement"Corporate Culture & Performance - John Kotter & James HeskettHow Zapier builds its 100% remote teamGallup “State of the American Workplace” on flexibility being a major priority for employeesConnect with Tom: LinkedInKudos Website