As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world. 

But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent. 

To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty. 

In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.